![Kimono rentals take off among young women in Japan, who rarely wear them in everyday life any more | South China Morning Post Kimono rentals take off among young women in Japan, who rarely wear them in everyday life any more | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2021/03/04/5703de64-15d0-46df-8419-7337a12454c0_97c80b04.jpg)
Kimono rentals take off among young women in Japan, who rarely wear them in everyday life any more | South China Morning Post
![London, UK. 26th Feb, 2020. Sheila Cliffe (author of Sheila Kimono Style) poses with Kimonos made for Freddy Mercury, Madonna and Bjork - Kimono: Kyoto to Catwalk - a new exhibition at London, UK. 26th Feb, 2020. Sheila Cliffe (author of Sheila Kimono Style) poses with Kimonos made for Freddy Mercury, Madonna and Bjork - Kimono: Kyoto to Catwalk - a new exhibition at](https://c8.alamy.com/comp/2B1K0XJ/london-uk-26th-feb-2020-sheila-cliffe-author-of-sheila-kimono-style-poses-with-kimonos-made-for-freddy-mercury-madonna-and-bjork-kimono-kyoto-to-catwalk-a-new-exhibition-at-the-va-explores-a-symbol-of-japan-the-kimono-is-often-perceived-as-traditional-timeless-and-unchanging-but-this-exhibition-presents-the-garment-as-a-dynamic-and-constantly-evolving-icon-of-fashion-it-includes-rare-17th-and-18th-century-kimono-on-display-for-the-first-time-in-the-uk-which-will-go-alongside-contemporary-examples-it-runs-from-29-february-21-june-2020-credit-guy-bellalamy-live-news-2B1K0XJ.jpg)
London, UK. 26th Feb, 2020. Sheila Cliffe (author of Sheila Kimono Style) poses with Kimonos made for Freddy Mercury, Madonna and Bjork - Kimono: Kyoto to Catwalk - a new exhibition at
![Kimono rentals take off among young women in Japan, who rarely wear them in everyday life any more | South China Morning Post Kimono rentals take off among young women in Japan, who rarely wear them in everyday life any more | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2021/03/04/0af92bcf-8fd9-48b6-82f6-a5cfefc8059c_f07a5712.jpg)